Videos highlighting signature event strategies and their results
Opportunity: The College's 50th Anniversary was a chance to highlight its contributions to students and the contributions alumni have made throughout their careers, while building support for its future legacy.
Action: Award-winning historian John Gurda led a VIP tour of Milwaukee's engineering landmarks to launch a year of events for students, alumni, and faculty. New affinity groups were established for women alumni, emeriti faculty, and alumni business leaders inaugurating the groups with an engaging exclusive event. The video to the left was created to inspire donor engagement and legacy-building and played at the end of each event.
Results: An inspired and engaged constituency of donors and alumni. The year of cultivating donors led to a 200% increase in individual giving over the next 12 months.
Problem: UWM sought to improve its position as an academic research leader, promote industry partnerships, and expand funding.
Solution: Milwaukee Engineering Research Conference, an event to expose research, build relationships with opinion leaders and influencers.
Results: Several hundred opinion leaders attended the symposium featuring 34 faculty presentations in biomedical, water and environmental engineering, energy and sustainability. Connections made during the conference led to further conversations resulting in partnerships in research and commercialization. The conference also yielded valuable local earned media.
Problem: Nearly 100 students competed for limited scholarships, with over 100 industry leaders volunteering as judges and just one corporate sponsor. The event needed stronger PR to boost its visibility.
Solution: Refine the awards program, capture key moments with video and photography, and use social media to highlight student achievements, recognize volunteers, and promote the sponsor—while expanding the college’s social media presence.
Results: Social media efforts, featuring every student’s video and photos, boosted followers from under 100 to over 1.5K, attracted six new sponsors, and significantly increased scholarship funds.
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