Internal Communication

What would Warren do?

A mini case study in driving global innovation

Problem

Growth through acquisition alone would not provide the agility this company needed to pivot to a rapidly changing market and the shifting technological, economic, and social environment. This company needed to build capabilities to innovate to serve their customers' future needs.

Solution

Develop a campaign to help embed innovation into the organization's culture, accelerating strategic product development, enhancing customer satisfaction, and responding to disruptive change.
Build a structured process to inspire innovation tied to growth strategy, increase capacity, and build the discipline to see innovation from ideation through realization.
Differentiate, improve efficiency, and capture emerging growth opportunities.

Communication Strategies

Leverage the company's 125th Anniversary and invoke the founder, an inventor and entrepreneur, to inspire a resurgence of innovation.
Increase understanding of and sense of urgency for innovation.
Host a global competition to discover breakthrough innovation.
Stage a weeklong innovation symposium with brainstorming, networking, leadership strategy sessions.
Host an innovation and patent awards program and gala.
Create a drumbeat platform for communication related to innovation and customer service.

Results

Identified more than $1 billion in new revenue sources.
Cost efficiency program launched and garnered more than $20 million savings in 3 months.
Prioritized innovation as a cultural value to inspire behaviors enabling a more customer-focused, agile, responsive organization.

Sandra Nichols

Communicate better. Change. Achieve more.

Internal Communication

What would Warren do?

A mini case study in driving global innovation

Problem

Solution

Results

A Sample Plan, A Story, An Executive Communication

Sandra Nichols

Communicate better. Change. Achieve more.

Internal Communication

What would Warren do?

A mini case study in driving global innovation

Problem

Solution

Results

A Sample Plan, A Story, An Executive Communication

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